Following a drop in exports to Britain of 45% on the previous year, sales are hit again when a general depression takes hold. To compound matters, there is a stand-still order preventing price increases in place.
The Sales Department is re-organised with a focus on export, especially of Studio Pottery, and a Marketing Executive is employed. ffrench has several assistants by now – Michael O’Connor, Dan Kavanagh, Anne English and Denis O’Connor – who decorated pieces including tableware, tiles, mobiles, murals and panels. Other designers of the studio pottery era were Don McDonagh and Patrick McElheron.