Demand beings to slump. It is thought that due to the high quality of ware produced by Arklow Pottery in recent years has been so durable it has not needed replacement. There is capacity to supply the demand of the Irish market, leaving a balance for export.
Semi-automatic machines are introduced aimed at increasing efficiency and reducing loss.
Staff training is viewed as important to compete in the export market – a modeller returns from a year-long stint in Stoke-on-Trent and another is sent on an advanced ceramics designers course.
The following year Ireland is hit with recession and some junior workers are let go, while across the waters some UK potteries go out of business at this time. However, Arklow Pottery maintains 700 employees and 90% of raw materials are being sources at home.